About professional accounts on Instagram
Professional accounts on Instagram can either be set to Business or Creator. A creator account is best for public figures, content producers, artists and influencers, while a business account is best for businesses looking to grow and reach customers.
Changing your personal profile to a professional account will limit your ability to take certain actions on Instagram.
- Business accounts can't be set to a private account.
- If you've linked a Facebook page to your professional account, you'll only be able to share your Instagram posts to Facebook through that page. You won't be able to share to another Facebook page or to a Facebook profile.
- If you'd like to switch the Facebook page you're able to share Instagram posts to, you'll need to switch back to a personal account. Note: Once you've switched back, you'll need to set up your professional account again and select the new Facebook page you'd like to use.
- Each time you switch back to a personal account, your insights data on Instagram will be erased.
- You must have an Instagram professional account to link to a Facebook page (if the Facebook page is owned in Business Manager) to make the most out of the business tools available to you, like running ads on Instagram.
When you set up a professional account on Instagram, you’ll have access to these features:
- Professional Dashboard: track your performance, access and discover professional tools, and explore educational information curated by Instagram.
- Linked permissions: When you link an Instagram account to a Facebook page, admins, editors and other page roles will have equal permissions on the associated Instagram account.
- Contact information: You can add a Contact button to your professional account which will appear near the top of the profile. You'll be able to include directions, a phone number and/or an email address. Your contact information is displayed and you can edit this at any time. When you turn this feature on, your information can be seen by anyone who taps the Contact button.
- Category label: Professional account will show a category directly below the profile image. This category is the same as the category of your linked Facebook page. You can choose to display or hide your category label on your public profile after set up.
- Insights: Instagram Insights provide information on who your followers are, when they're online and more. You can also view insights for specific posts you've created to see how each performed and how people are engaging with them. Learn more about Instagram Insights
- Secondary inbox: You’ll have access to an inbox with Primary and General tabs. You can use this inbox to organize your messages and control your notifications.
- Ranked requests: You’ll be able to sort your requests by received date or by top accounts.
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