About product detail pages
Product detail pages (or PDPs) are product focused pages on Meta technologies that showcase all the relevant information about a particular product. PDPs can include details such as:
- Pricing
- Descriptions
- Photos
- Variants
Product detail pages can be created in a variety of ways:
- Shop catalog: When you set up a shop on Instagram, products from your catalog will display in your shop and on the content you tag. Product detail pages pull in this information directly from your catalog.
- User-generated content: Some PDPs will show approved user-generated content on Instagram, so people can see your product used in different ways.
- Organic Instagram posts: You can also highlight products for sale and encourage people to purchase directly from your Instagram posts without a catalog or shop. Learn how to add product details to Instagram posts.
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