Instagram Gifts is a feature that allows you to earn money from your audience. Followers and non-followers can show their appreciation for creators by sending virtual gifts on their reels. Only creators can see the specific gifts they receive.

Viewers can purchase stars and use them to send you gifts on Instagram. Instagram will then provide you with a revenue share from your reels that received gifts on a monthly basis equal to $.01 USD for every star received from fans.

Note: Facebook Stars on Reels is a separate product you need to onboard onto to use. You can’t use your Facebook Stars balance to send gifts on Instagram.

Instagram Gifts on reels are different from Instagram badges, which allows creators to earn money on live video content. Learn how to earn money with badges on Instagram.

To be eligible to earn from gifts you must:

You must also live in a country where Instagram Gifts is available:

You can see your total and monthly approximate earnings in your professional dashboard. You’ll get paid out when your overall balance reaches $25, including earnings from other monetization programs. Learn more about payouts for gifts on Instagram.

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