Instagram Subscriptions allow you to monetize by offering exclusive content and benefits to your most engaged followers at a monthly fee.

After you set up Subscriptions on Instagram, promote your Subscription with these tips to engage with your subscribers. You’ll also earn a Subscription badge when you gain your first 5 subscribers. You can track your progress and view your badge by tapping Professional dashboard, then tapping Achievements under Your tools.

You can add a Subscription sticker to your story to promote your Subscription to your followers. When someone taps on the Subscription sticker on your story, they’ll see your subscriber benefits and can tap the Subscribe button if they haven’t subscribed to you yet. Your subscribers can also tap this sticker to manage their Subscription.

To add a Subscription sticker to your story:

Stories teasers allow non-subscriber viewers to subscribe directly from your story. Stories teasers are automatically turned on and will show at the end of your story when you’ve posted subscriber-only content.

If you’d like to opt out, you can easily turn it off with these steps:

Note: Your fans can also mute your stories teaser if they don’t want to see them by tapping on the 3 dots on the top right corner of your story, then tapping Mute exclusive story promos.

You can add a Subscribe button to your posts and reels, in addition to adding it on your profile, with these steps:

The Subscribe button will replace the Follow button on your posts and reels for people who follow you.

A Subscription preview lets you make some of your exclusive, subscription-only content visible to everyone and encourage more people to subscribe. Your previewed content will also show when a follower starts to subscribe, along with their friends who are subscribed to you.

You can add up to 3 exclusive posts or reels to your Subscription Preview from your settings, or by tapping on a subscriber-only post or reel on your profile or Subscription tab.

Note: Creating a preview from your settings allows you to select up to 3 exclusive posts or reels at the same time, while selecting the content from your profile or Subscription tab must be done one at a time.

After you add a post or reel to your Subscription Preview, that content is marked with an unlock icon in your profile grid. The order your content appears won’t change.

You can replace the content in your Subscription Preview by selecting another post or reel or removing it from your preview.

Note: The oldest content in your preview will be replaced by your newest selection. Replacing or removing preview content can be done in the same way a preview is created.

You can create a promo reel to encourage your most engaged followers to subscribe, when you set up Subscriptions. You can also create a welcome reel to thank your newest subscribers.

Promo reels will appear in your followers’ feed, and welcome reels can be shared with subscribers in your stories. For new followers who subscribe, they will receive a welcome reel automatically. Note: While promo reels are visible to everyone, welcome reels are only available to subscribers.

You can return to your Subscriptions settings to replace the promo/welcome reel at any time. Alternatively, you can change the reels you create at any time in Advanced settings for your reels.