Feature user-generated content (UGC) in your shop on Instagram
Sellers that use shops on Instagram can now request to use posts from public accounts in which their business has been tagged. When an account grants a brand permission to use their post, sellers can tag a product and the post will be shown on the product page for that product and the shop's storefront.
The permission requested through the user-generated content (UGC) feature explicitly grants use on shoppable content on Instagram. This does not grant permission to use this content on any surface outside of Instagram.
Before you begin
- At this time, brands may select one product to be featured in each post.
- Posts from private accounts, posts with shopping tags, and posts with multiple brands tagged are not eligible to be featured by brands.
- A seller must become eligible to view the UGC tab and must have at least 20 eligible UGC posted within the past 28 days in order to be eligible for this feature in Commerce Manager.
Send a request to feature UGC on your shop on Instagram
How to request permission to feature UGC on your shop on Instagram:
- Tap on the post you’d like to feature.
- Tap the
(iOS) or
(Android) icon to open up the option menu.
- Select Request to Feature in Shop. You’ll be able to select a product from your catalog that you’d like to associate with this post.
- Once you’ve selected a product in your catalog, the request to the content owner will be sent automatically and a confirmation screen will appear.
- When you view the creator’s post, you’ll see the featured product at the bottom marked as Pending Approval.
Once a request is sent to a creator, the creator may choose to accept or decline the request. This is at the creator's discretion. You may cancel or view the status of the request at any time.
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