When you use Instagram’s creator marketplace to search for creators, you will be able to see metrics which can help you decide if a creator is a good fit for your brand.

The total number of followers for this account. This metric is in development. Reported follower numbers may be delayed.

The number of accounts that have interacted with this account’s content, including in ads. Content includes posts, Stories, Reels, videos and live videos. Interactions can include actions such as likes, saves, comments, shares or replies. This metric is estimated and in development.

Click on a creator’s name to see a detailed view, including a breakdown of their engaged audience by gender, age range, country and city.