Secure an Ecommerce domain
Beginning on April 24, 2024, existing shops in the US without the checkout method On Facebook and Instagram enabled will no longer be supported. Learn more.
In order to use shops on Instagram, the products tagged must direct to checkout on Instagram or direct to a domain you own and which has the products available for direct purchase. This means the URL for a given product in your catalog must link to your own branded site.
At this time, Instagram accounts may only direct to a domain within the same Business Manager or to a domain shared from another Business Manager. Regional domains and subdomains are supported.
- For businesses that use a 3rd party platform to sell products: You may be asked to verify your business’ domain in Business Manager. Learn more.
- For businesses that own your own website: Make sure that the products you’d like to tag from your catalog direct to the domain you’ve chosen for your account. You may be asked to verify your domain.
- For businesses that don’t own an ecommerce domain: You may want to consider setting up an ecommerce website to continue using shops on Instagram or using other Facebook commerce products which do not require a website.
- For businesses that want to share a domain with multiple Instagram accounts: You may want to share your domain if your brand contains a number of subsidiary brands using distinct Instagram accounts that want to create shoppable product tags that point to a single domain.
- Once a domain has been verified, it can be used in shoppable content by multiple Instagram accounts that belong to the same Business Manager.
- If your Instagram accounts are managed under separate Business Managers, a verified domain can be shared with a partner business manager and used by multiple Instagram accounts for shops on Instagram.
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