View insights on your Instagram reels
This feature is only available on the Instagram mobile app.
Certain messaging-related metrics, ad campaigns and organic messaging features for businesses and ads delivered to and from Europe and Japan will be unavailable.
You can view insights on organic and boosted reels that you create on Instagram.
Before you begin
You need to have a business or creator account on Instagram to view insights on your reels.
To view insights on your reels:
There are two ways you can access insights for your reels:
- Go to the Reels tab on your Instagram profile.
- Select the reel you’d like to view metrics for.
- On the lower right side of the reel, tap the … icon.
- From the menu, tap View Insights.
Or:
You may see a “Learn more about your reel’s performance” prompt above the View Insights button. From here:
- Go to the Reels tab on your Instagram profile.
- Select the reel you’d like to view metrics for.
- Above the caption of your reel, select View Insights.
From either of these views, you'll be able to see how many follows, likes, comments, saves, and shares your reel received. You'll also see other engagement and reel interactions metrics, such as:
- Accounts reached: The number of unique accounts that have seen your reel on screen at least once, whether or not your reel was played. Reach is different from impressions, which may include multiple views of your reel by the same accounts. This metric is estimated and in-development.
- Plays: The number of times your reel starts to play or replay after an impression is already counted. This is defined as plays of 1ms or more. Replays are counted after the initial play in the same reel session.
- Initial Plays: The number of times your reel starts to play for the first time in a reel session. This is defined as plays of 1ms or more and excludes replays.
- Replays: The number of times your reel starts to play again after an initial play of your reel. This is defined as replays of 1ms or more in the same reel session. Note: only Play counts for reels created after 09/21/2023 will include replays.
- Watch time: The total amount of time your reel was played, including any time spent replaying the reel.
- Average watch time: The average amount of time spent playing your reel. This is calculated by the watch time divided by the number of initial plays. This metric is in development.
- Follows: This is how many accounts started following you as a result of viewing your reel.
Note: You can also view insights on your reels under your overall account insights. You can access these through the Professional Dashboard action button on your profile or by tapping Insights under 
.
.Reels insights will only be available for reels posted on and after May 14, 2021.
Learn more
Related Articles
| English (US) | + |