About shopping on Instagram
Since June 5, 2023, any new shops you create use Checkout with Facebook and Instagram. If you have shops created before June 5, you have until April 24, 2024 to enable Checkout with Facebook or Instagram. Learn more.
This feature is only available to businesses in these markets using checkout on Instagram.
Shops provide access to a set of features across Instagram that let people shop your photos and videos. It gives your business an immersive storefront for people to explore your best products.
When you set up a shop on Instagram, you’ll have access to seller tools such as:
- Shops: A customizable digital storefront that lets people shop directly on business profiles. People can learn more about a business by tapping View Shop on the app to see the shop’s name, a featured image, customer ratings, shipping and pay securely details, and the Follow and Shop all products action buttons.
- Product tags: Tags that feature products from your catalog that can direct customers to purchase those products from your website or in app. A tab in Explore lets people browse tagged shoppable content from brands and creators.
- Collections: A set of products that businesses can curate for their shop to help customers find the products they love.
- Product detail page: A product focused page that showcases relevant information of an item, such as pricing and product descriptions.
- Ads with product tags: Businesses can create new ads with product tags or boost existing shopping posts in Ads Manager and the Instagram app, to increase the reach of their shoppable content. These ads drive conversions, link clicks and post engagement.
For creators on Instagram who have a merchandise provider:
- Merchandise launches: If you have an account with a merchandise provider like Spring, Represent, Fanjoy or Universal Music Group, you can create a merchandise launch on Instagram to encourage shoppers to buy your products as soon as they become available.
Here are examples of what a shopping post and story look like on Instagram:
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