About checkout for shops on Instagram
Beginning on April 24, 2024, existing shops in the US without the checkout method On Facebook and Instagram enabled will no longer be supported. Learn more.
Checkout lets people complete purchases from your business without leaving Instagram. This feature is only available to businesses in these markets using checkout on Instagram.
When you set up a shop on Instagram with checkout, your customers will make purchases directly in the Instagram App. For businesses that have an Instagram shop without checkout, product tags will direct to products on their website. There are a number of reasons why checkout can help your business succeed on Instagram.
Benefits of checkout:
- Simple, easy and secure transactions. Once a customer enters information to make a purchase on Instagram, we remember their payment information and store it securely with their Instagram account. They also don't need to create any new accounts to complete a purchase.
- High quality shopping experience. We have policies that help keep businesses and inventory on our platform high quality. We review every product for sale to ensure the quality of listings and limit products that violate our policies. A platform with high quality goods means that shoppers will enjoy using it to connect with products they love.
- Consistent and accurate listings. During our review process, we ensure that images and descriptions for each product are consistent. Customers need to feel confident that items match their descriptions online to want to keep purchasing your products.
- Reliable payouts. We work with payment processors to handle all payments. Payouts are usually deposited to your bank account in 8 to 10 business days.
- Product details. Product detail pages are product focused pages that showcase all the relevant information about a particular product. You can also highlight products for sale and encourage people to purchase directly from your Instagram posts without a catalog or shop.
For creators on Instagram who have a merchandise provider:
- Merchandise launches: If you have an account with a merchandise provider like Spring, Represent, Fanjoy or Universal Music Group, you can create a merchandise launch on Instagram to encourage shoppers to buy your products as soon as they become available.
Learn more
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