When you join the creator marketplace on Instagram as a creator, brands that are interested in working with you can send you partnership messages. You may wish to discuss things like the project timeline and the type of content the brand is looking for.

When you receive your first partnership message, you'll gain access to a new messages folder on Instagram. You can access these messages from your inbox on Instagram by tapping Partnership messages.

Here, you'll see any messages from eligible brands who have contacted you about branded content opportunities, including by sending you a project. You can reply directly within the Instagram app.