Multi-advertiser ads can help people discover products and services from multiple businesses. For select placements on Facebook and Instagram, your ads can appear alongside other ads in the same ad unit to help people discover products and services from businesses that are personalized to them. An ad unit is a container that displays multiple ads, usually on the same page. Your ad creative may be resized or cropped to fit the ad unit.

In the multi-advertiser ad unit, personalized ads from multiple businesses are shown to the person viewing them, and may or may not be related to each other. The ad destination you select determines where the call-to-action button within a multi-advertiser ad takes people.

When you create an instant form in Meta Ads Manager, the multi-advertiser ads feature allows your instant form to appear alongside instant forms created by other businesses. After someone submits an instant form, the post-submission page will surface ads featuring relevant products and services, enabling them to easily submit multiple instant forms simultaneously. Multi-advertiser ads for instant forms are designed to make it easier for people to discover and engage with businesses that interest them, while helping you get more leads.

When you’re opted in to multi-advertiser ads, your ads can appear in the following placements: