Instagram Subscriptions allow you to monetize by offering exclusive content and benefits to your most engaged followers at a monthly fee. Your followers can subscribe through an in-app purchase on their mobile device. You can manage your subscriptions in the Instagram App.

Note: Facebook Subscriptions are separate from Instagram Subscriptions.

Once you enable Subscriptions, your followers will see a notification in their activity feed and on your profile so they can subscribe to you. We’ll feature your Subscription under the Subscriptions tab in the Followers and Following page. If they tap See all, additional Subscriptions are recommended to them.

You’ll be able to identify your subscribers with a subscriber badge , which will appear in comments and in your primary and requests folders. Followers who are not subscribed can also see a subscriber’s badge when they comment on your feed posts. If they click on the badge , they’ll be prompted to subscribe.

Note: Subscriber stories appear before regular stories for followers with an active Subscription. Subscriber posts will be boosted in personalized feeds, but may not always appear before regular posts. For example, all feed posts, including subscriber posts, in the Following and Favorites feed will appear in chronological order.

Subscriptions are available to creators who meet the eligibility criteria. Creators must meet our Partner Monetization Policies, and remain compliant with Instagram Community Guidelines and Content Monetization Policies.

Although you can continue to use music from our music library in non-subscription content, that music is generally not available for subscriber-only content. For subscriber-only content, you can only use music from Meta's Sound Collection or music that you own and are specifically authorized to use. See Creator Terms of Use for more details.

If you see Subscriptions appear in the professional dashboard, you can enable Subscriptions and set your monthly price. Note: If you change your monthly price, it will only apply to new subscribers and existing subscribers will continue to pay the existing subscription fee.

In the professional dashboard, you can also manage your list of subscribers and edit your payout account.

You can review earnings and invoices in the professional dashboard. Learn more about Instagram payouts. Instagram’s revenue share is currently at 0%. Google and Apple collect 30% in fees for in-app purchases.