How to create exclusive social channels for Instagram subscribers
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Subscriber social channels allow Instagram creators to better connect and build community with their paying subscribers.
Before you begin
  • You can have multiple ongoing social channels within a 30-day period.
  • Each social channel will be limited to 250 participants max (including the creator).
  • Your subscribers must join your social channel through your story sticker, pinned channel, or through their Subscription Settings. Note: Your subscribers have access to Subscriptions Settings where they can tap Channels you can join to view and select the social channel they’d like to join, then tapping Join to opt in.
  • Each social channel will be time-bound to 30 days, but you can end it early if you choose. Once the 30 days are up, the social channel will end and become “read only," so it will still be visible in your inbox, but no one will be able to send additional messages.
  • If you’d like to end the social channel before the 30-day period, go to thread details and scroll past the Subscribers list and tap End channel.
How to set up subscriber social channels on Instagram
From a subscriber list
  1. Go to your profile, and tap Subscription.
  2. From your subscription page, tap Subscribers.
  3. At the bottom of the screen, tap Create social channel.
  4. On the next screen, you can select up to 250 participants.
  5. Tapping any of the preset subscriber lists will show you who is on that list.
  6. To create the social channel, tap Chat.
  7. From here, you can give your social channel a name or topic, or start chatting.
From your Inbox
  1. Go to your Inbox and tap the new message icon.
  2. Under Suggested, tap Subscriber social channel.
  3. On the next screen, you can select participants.
  4. Tapping any of the pre-set subscriber lists will show you who is on that list.
  5. To create the social channel, tap Chat.
  6. From here, you can give your social channel a name or topic, or start chatting.
From Instagram Stories
  1. Begin creating a story, then open the sticker tray.
  2. Select the Join channel sticker.
  3. From here, you can go to your inbox to give your social channel a name or topic, or start chatting.
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