How to set up a creator portfolio with Instagram creator marketplace
Your creator portfolio is a way to show brands what makes you unique as a creator and stand out for brand deals.
With a creator portfolio, you can:
  • Add text to tell brands more about you and your work.
  • Showcase content like posts and Reels.
  • Share Instagram profiles of people or brands you’ve worked with.
Before you begin
To create a creator portfolio, you must have joined the creator marketplace.
How to set up a creator portfolio
To set up a creator portfolio from the professional dashboard:
  1. Under Your tools, tap Branded content.
  2. Tap Creator portfolio.
  3. Choose a cover image.
  4. Add sections to showcase your work. You can choose from:
    • Text: Describe your work.
    • Posts: Share your posts and Reels to show brands the type of content you like to create.
    • Instagram profiles: Share the profiles of people and brands you have worked with.
    • Insights: Key metrics about your followers and engagement.
      Note: You can remove and reorder a section, or change its title, by clicking Edit.
  5. Tap Save.
By default, your creator portfolio will only be visible to you. To change this, tap Change visibility.
Manage your creator portfolio
Change the visibility of your creator portfolio
You can choose whether to make your creator portfolio visible to:
  • Private: Only you can access and view your portfolio
  • Public: Anyone with the link, including brands in creator marketplace.
To change the visibility:
  1. In your creator portfolio, tap the 3 dots in the top right corner.
  2. Tap Change visibility.
  3. Choose from Private or Public.
If you choose to make your portfolio visible to anyone with the link, you will have the option to share it with a link or directly in a message. Your creator portfolio will also become visible to brands who find you on creator marketplace.
Edit your creator portfolio
You can edit your portfolio to add, remove, or reorder sections.
  1. In your creator portfolio, tap the 3 dots in the top right corner.
  2. Tap Edit portfolio.
  3. Make your changes.
  4. Tap Save.
Delete your creator portfolio
You can delete your creator portfolio at any time.
  1. In your creator portfolio, tap the 3 dots in the top right corner.
Tap Delete portfolio.
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