Manage content-level permissions for partnership ads
Branded content ads are now called partnership ads.
With content-level permissions, creators and other partners can give advertisers permission to promote an individual post, story or reel as a partnership ad.
Advertisers can:
- Create partnership ads from any post (regardless if it's branded content or if the advertiser is tagged) when a partner shares the partnership ad code.
- Create partnership ads from a partner’s existing branded content when the Allow brand partner to boost toggle is turned on and they are tagged in the paid partnership label.
Creators and partners can:
- Control which content, including archived content and hidden Collab posts, an advertiser is allowed to boost into a partnership ad featuring both of your accounts in the header.
Before you begin
- You must have a professional account on Instagram.
- You must remain compliant with our eligibility requirements for Instagram partnership ads and branded content.
- Your content must be in an eligible format for partnership ads.
Note: If you turn on the Get partnership ad code toggle or Allow brand partner to boost toggle (for branded content) during content creation on Instagram, you’ll see a screen if your content is ineligible to be used as a partnership ad.
Give an advertiser permission to boost your content with an ad code
To allow a partner to boost your content using the partnership ad code post content creation:
- In the Instagram app, select the post, story or reel that you want to turn into a partnership ad from your Instagram profile.
- Tap the 3 dots
in the top right corner.
- Tap Partnership label & ads.
- Turn on the Get partnership ad code toggle.
Note: You can stop a code from being used to create any new ads by turning the toggle off. Any active ads using the code will continue running. - The code will appear. Tap Copy to save it to your clipboard or tap Share to send the code in a direct message to your partner.
To allow a partner to boost your content using the partnership ad code during content creation:
- In the Instagram app, create a post, story or reel.
- Tap Partnership label & ads.
Note: For stories, tapat the top of the story.
- Turn on the Get partnership ad code toggle.
Note: You can stop a code from being used to create any new ads by turning the toggle off. Any active ads using the code will continue running. - Tap Share to upload your post, story or reel.
- Once your content has been shared on Instagram, your partnership code is ready to share. Tap on the copy icon next to the code to save it to your clipboard or tap Share to send the code in a direct message to your partner.
Note: You can get a new code to share any time. Archiving your content does not remove ad code access from the advertiser.
Give an advertiser permission to boost your content without an ad code
To allow a partner to boost your content post content creation:
- In the Instagram app, select the post, story or reel that you want to turn into a partnership ad from your Instagram profile.
- Tap the 3 dots
- Tap Partnership label & ads.
- Under Branded content, turn on the Add paid partnership label toggle.
- Tap Add brand partner.
- Select your brand partner.
- Toggle on Allow brand partner to boost.
- Tap Done.
To allow a brand partner to boost your content during content creation:
- In the Instagram app, create a post, story or reel.
- For reels and feed posts, tap Add paid partnership label. For stories, tap
. - Select your brand partner.
- Toggle on Allow brand partner to boost.
- Tap Done.
Your brand partner can now boost your branded content as a partnership ad. Note: Archiving your content does not remove the advertiser’s ability to boost the content if the Allow brand partner to boost toggle is still enabled.
Learn more
Related Articles
| English (US) | + |