You can choose who can mention your business in their Instagram Stories, comments and captions. If someone mentions your business in their content, viewers can tap your business username to go to your business’s profile. When someone mentions your business, you’ll get a notification in your Activity feed.

Note that the permissions you set for mentions will be automatically applied to the “Support small business” sticker on Instagram. For example, if you’ve only allowed your followers to mention your business, then only your followers’ stories can include a “Support small business” sticker that showcases your business.