Measure partnership ad performance
This feature is only available for business and creator accounts on Instagram.
Branded content ads are now called partnership ads.
After you've created a partnership ad, you'll be able to view the ads performance in Ads Manager. Creators and businesses will have different metrics and insights to view how their partnership ad is doing.
Creator Insights
- The insights creators have on their partnership ad will be the same insights that they have for organic posts.
Business Insights
- Businesses will be able to view their ad performance in Ads Manager. These insights will pertain only to the ad's performance, and will not provide additional details that are only available to the creator.
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