Be discovered for branded content partnerships with Instagram's creator marketplace
This feature is only available for business and creator accounts on Instagram.
This product or feature may not be available to you yet.
Instagram’s creator marketplace allows creators to be discovered for brand deals.
How brands can discover you on Instagram
You can choose your interests by selecting from keywords like “sports” or “beauty”. Brands will then be able to find you by searching these keywords.
They can also see the content you've posted, access insights like your average reach and number of followers, and message you directly about partnership opportunities.
Before you begin
- Review the requirements to get started with creator marketplace.
- You must have a professional (business or creator) profile to access the professional dashboard at the top of your profile.
Join creator marketplace on Instagram
To join from the professional dashboard:
- Tap Branded content tools, and then Join creator marketplace.
- On the next 3 pages, tap Accept to make your information about you and your insights visible to brands, and allow them to message you through a new Partnership messages folder.
- Tap Accept Changes.
- Review and accept the Terms.
Brands can now discover you for branded content partnerships on Instagram. You can also select your preferred brand partners, add branded content interests, and set up your creator portfolio to help brands understand more about you.
Opt out of creator marketplace on Instagram
To remove your profile from the professional dashboard:
- Tap Branded Content Tools.
Note: You can also go to Branded content in your settings. - Tap Partner Discovery settings.
- Tap
then tap Opt out of creator marketplace. - Confirm by tapping Opt Out again.
You can go back to your settings or the professional dashboard and join creator marketplace again at any time.
Find brands to partner with on Instagram
To select brands you prefer to partner with:
- Go to your profile on the Instagram app.
- Tap
in the top right.
- Tap Branded content.
- Tap Preferred brand partners.
- Select the brands you’d like to partner with.
Once added, the brands you select will see you under the Interested creators section when searching for creators. They may contact you directly in the Instagram app using a partnership message.
Note: You won’t be able to select a brand as a preferred partner if they do not currently participate in the program. The brand will also be unable to send any new partnership messages.
Next steps
After you join creator marketplace, remember to always disclose your branded content with the paid partnership label.
You can also view insights to see how well your content performs.
Learn more
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