About previews for ads from Instagram
You can run ads directly from the Instagram app by boosting your posts, reels and stories. When you boost your Instagram content, you’ll be guided through steps to turn it into an ad for all available Instagram placements.
In the final Review step, you can see how your ad will appear to your audience by tapping Preview ad. You then have the option to preview your ad in different Instagram placements, including Feed, Stories, Explore and Reels.
In some cases, your actual ad may look different than the preview. Some possible preview differences include, but are not limited to:
- Changing how the text appears in an ad to better suit the viewer’s device.
- Varying the number of lines of text shown before people need to tap to see the rest.
- Cropping an image or video automatically so it fits the fullscreen vertical format of story ads.
- Showing text or additional creative across multiple cards to improve the way information is displayed. For example, we may include a snapshot of your Instagram profile to provide more information to viewers about your business or brand.
- Varying the template used to display media in fullscreen vertical ads for stories. For example, we may make formatting changes, rearrange creative elements such as text and images, change background colors, or add motion to still images.
- Displaying your ad next to personalized ads from other businesses.
If you would prefer to run ads on Instagram without Instagram’s automatic optimization, you can use Meta Ads Manager to see more options for adjusting your Instagram ads. With Ads Manager, you can create and manage ads, as well as track ad campaign performance across several different platforms, including Instagram.
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