How to add product stickers to Instagram stories
You can no longer add swipe up to Instagram Stories. Add a link sticker instead.
Businesses, partners and qualified public Instagram accounts can add product stickers to Instagram stories from brands with shops on Instagram.
You can add one sticker (with up to 5 products tagged) per story. You can use the product sticker with additional stickers (e.g. polls), highlights and videos.
Before you begin
- To tag products, approved businesses must have their shop on Instagram set up.
- If you’re 13 years old or older with a qualified and public Instagram account, you’re able to tag products:
- If your account is active over the past 30 days and has no more than 2 policy violations.
- Or, if a business has approved your access to tag their products as a branded content partner. Go to Account settings to confirm that you’re added as a branded content partner with permission to tag products.
How to add product stickers to Instagram Stories
To add product stickers:
- Tap
and select Story.
- Select a photo or video to upload to your story, then select the product sticker from the sticker tray.
- Select the collection, storefront or product(s) from your catalog that you want to feature.
- Tap Done.
- Move the sticker to where you want it to appear on your story.
Note: The style of the sticker can be changed by tapping the sticker. - Tap
and select your audience.
- Tap Share.
Your product sticker is published to your Instagram stories.
All products are reviewed and approved per Meta’s Commerce Policies.
Learn more
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