This feature is only available on the Instagram mobile app.
You can view insights on organic and boosted reels that you create on Instagram.
Before you begin
You need to have a business or creator account on Instagram to view insights on your reels.
To view insights on your reels:
There are two ways you can access insights for your reels:
- Go to the Reels tab on your Instagram profile.
- Select the reel you’d like to view metrics for.
- On the lower right side of the reel, tap the … icon.
- From the menu, tap View Insights.
Or:
You may see a “Learn more about your reel’s performance” prompt above the View Insights button. From here:
- Go to the Reels tab on your Instagram profile.
- Select the reel you’d like to view metrics for.
- Above the caption of your reel, select View Insights.
From either of these views, you'll be able to see how many follows, likes, comments, saves, and shares your reel received. You'll also see other engagement and reel interactions metrics, such as:
Note: You can also view insights on your reels under your overall account insights. You can access these through the
Professional Dashboard action button on your profile or by tapping
Insights under
.
Reels insights will only be available for reels posted on and after May 14, 2021.
Learn more