Commerce Eligibility Requirements
Since June 5, 2023, any new shops you create use Checkout with Facebook and Instagram. If you have shops created before June 5, you have until April 24, 2024 to enable Checkout with Facebook or Instagram. Learn more.
In order to sell on Facebook and Instagram as a business, your Facebook account and Page or your Instagram professional account must meet the following requirements:
1. Comply with our policies
Your Facebook account and Page must comply with Facebook’s Terms of Service, Commercial Terms and Community Standards, and your Instagram professional account must comply with Instagram’s Terms of Use and Community Guidelines.
In addition, lack of compliance with our policies, including our Seller Agreement, Commerce Policies, Ads Policies and Pages, Groups, and Events Policies, may result in loss of access to Facebook Commerce surfaces, Commerce features, or may lead to your account being disabled.
2. Represent your business and your domain
Your Facebook Page or Instagram professional account must contain product listings that are available for direct purchase from your website.
If you are directing buyers from Facebook Commerce surfaces to a website in any supported country, you must provide Facebook with the single non-shortened domain through which you sell. Your Facebook Page or Instagram professional account must represent the store or website associated with the domain provided. To confirm you own your domain, we may require you to complete our Domain Verification process.
3. Be located in a supported country
Your Facebook Page or Instagram professional account must be located in one of our supported countries to use Facebook and Instagram Commerce surfaces. Supported countries for Facebook and Instagram can be found here.
Checkout on Facebook and Instagram is currently only supported in the United States. We will update our supported countries lists if and when new locations are added.
4. Demonstrate trustworthiness
Your Facebook account and Page or Instagram professional account must have demonstrated trustworthiness, including through an authentic, established presence. This may also include maintaining a sufficient follower base.
5. Provide accurate information and follow best practices
Product information listed on Facebook Commerce surfaces must not contain misleading pricing and availability information. Your refund and return policies must be clearly displayed and easily accessible from your website or on Facebook or Instagram.
Failure to satisfy these requirements at any time may lead to loss of access to Facebook Commerce surfaces, Commerce features, or may lead to your account being disabled.
Facebook Commerce surfaces include, but are not limited to, shops on Facebook, Marketplace Stores and shops on Instagram.
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