This feature is only available for business and creator accounts on Instagram.
To enable gift cards, your Instagram account and business must fulfill the following requirements:
- Have an Instagram business or creator account: Your Instagram account must be converted into a business or creator account.
- Set up your service with a partner: Your business will need to set up a gift card with a partner using the instructions on the partner’s site. To set up a gift card on your Instagram account, you'll need to select a partner from the available options.