About Instagram ads
Starting February 2024, an Apple service charge of 30% of your total payment amount, before any applicable taxes, may apply when you boost in the Instagram iOS app. This fee is retained by Apple, not Instagram or Meta. Learn more about avoiding Apple service charges when boosting on Instagram.
When you set up a professional account on Instagram, you can run ads from your Instagram account and use Meta tools to create ads that appear on both Instagram and Facebook.
There are 3 ways to run ads on Instagram:
- Create ads directly from Instagram. Once you convert your profile to a professional account, you can boost feed posts, Reels and Stories from your Instagram account.
- Create ads from your Facebook page. If you manage a Facebook page, you can link an Instagram account to that page to create ads. When you create ads from your page, they can appear on Facebook and Instagram.
- Create ad campaigns in Meta Ads Manager. Ads Manager provides comprehensive tools to create ads on Instagram and Facebook. Learn how to create Instagram ads in Meta Ads Manager
Before creating ads, you must change your profile to a professional account. In some regions, you’ll also need to connect your Instagram account to a Facebook page you manage to run ads directly from Instagram.
Learn more
Need additional help? Visit the Meta Business Help Center for more information and support. Related Articles
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