In order to use Monetization or Promotional tools on Instagram from Meta, your account and content must:

To monetize, you must reside in an eligible country where the product or feature is available. You may lose your ability to monetize if you move to an ineligible location or if Instagram from Meta changes product eligibility.

These rules apply to all posts and interactions on Instagram from Meta, including rules against hate speech, calls for violence, and sexualized content. Any content posted by publishers or creators that violates our Community Guidelines, including our policies regarding intellectual property, authenticity, and user safety, may cause publishers or creators to become ineligible or lose their eligibility to monetize using our features. If you believe you may have violated our policies regarding intellectual property, you can find more information, learn more about copyright or trademark infringement.

Monetized content must pass an additional level of standards above and beyond our Community Guidelines. These rules are called Instagram Content Monetization Policies. These include deeper restrictions on the content itself and the formats in which it is presented. Creators and publishers must ensure that their profiles, including their profile pictures and profile descriptions as well as their content, follow our Content Monetization Policies.

Creators and publishers posting content flagged as misinformation and false news may be ineligible or may lose their eligibility to monetize. You can read more about this here.

Creators and publishers can only monetize content consumed by their natural, authentic audience. This means creators and publishers may not engage in any behavior that artificially boosts or amplifies followers, views or engagement for the purpose of generating more revenue. This includes manufactured sharing, which is coordinated distribution of content, often for compensation.

Creators and publishers may lose the ability to monetize if their audience significantly consists of fake engagement, including, but not limited to, likes, follows, and views.

Monetizing Creators and publishers must comply with Instagram from Meta's rules for making and receiving payments.

Creators and publishers must have an authentic, established presence on Instagram from Meta. This also includes maintaining a sufficient follower base.

The following political and government entities are ineligible for monetization:

Communications that are regulated as political advertising under applicable law are also ineligible for monetization features.

Monetized creators and publishers, and those that have not been onboarded to a monetization product, may lose the ability to monetize if an entity connected to it has repeatedly violated these policies.