Tag products in your photos on Instagram
This feature isn’t available to everyone at this time.
You can tag products sold by shops in photos that you post on Instagram. Shops will be notified when you tag their products.
You can tag multiple shops and products in a photo. Photos can have up to 20 tags total.
You can only tag products if:
- You have a public account.
- Your content hasn’t been reported for going against our Community Guidelines more than 2 times in the past. Learn how to check your Account Status.
Tag products in photos
To tag a product in a photo:
- Tap
at the bottom or swipe right anywhere in Feed.
- Tap Post.
- Select a photo from the gallery, then tap Next and Next again. Or, take a photo, then tap Next.
- Tap Tag products, then tap the photo.
- Enter the name or username of a shop at the top. Or, tap a shop in the Product source suggestions. Either action will tag the shop.
- Find the product you’d like to tag in the menu. Or, enter the name of the product at the top.
- Tap the product.
- Tap
in the top right, then tap Share to post your photo.
Things to know
- Shops can remove product tags from posts that feature their products.
- Some shops may limit which users can tag products from their catalogs. Shops may change these settings at any time.
- Your content must meet our Community Guidelines, otherwise product tags may automatically be removed.
- Because your post is public, it will appear on your profile and in feed. It won’t appear in shops or on product pages unless you give the shop permission to feature your content. Learn how to accept or decline requests from shops to feature your content.
- You won’t be paid if someone taps on a product tag in your photo and purchases a product.
- If your content features or is influenced by a business partner for an exchange of value, it is considered Branded Content and you must add the paid partnership label. Learn more about our Branded Content Policies.
Learn how to untag products in your photos. You can also learn how to tag products in your stories.
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