Search & Explore on Instagram shows you recommendations such as photos and reels to help you discover new things from accounts you don’t follow. These recommendations may be relevant to your interests or similar to content you previously interacted with.

Posts in Search & Explore are automatically selected based on a variety of factors including:

You can find these posts by tapping at the bottom.

Learn more about what you can do if you see posts you don't like in Search & Explore.

Visit the Meta Transparency Center for information on how an artificial intelligence (AI) system selects, ranks and delivers the content you see in Instagram Explore.