Use hashtags on Instagram
You can add hashtags in the caption or comments of your post. If you have a public account and add hashtags to a post, the post will be visible on the corresponding search results.
Tag a photo or video with a hashtag
  1. Take or upload a photo or video.
  2. Choose to add a filter, then tap Next.
  3. Tap Write a caption... and type # followed by text or emoji (example: #flower).
  4. Tap Share.
If you want to add a hashtag to a post you've already uploaded, edit the caption or include your hashtag in a comment on your photo.
After you tag your post with a hashtag, you'll be able to tap the hashtag to see a page that shows all photos and videos people have uploaded with that hashtag.
Things to keep in mind
  • When people with private profiles tag posts, they won't appear publicly on search results.
  • Numbers are allowed in hashtags. However, spaces and special characters, like $ or %, won't work.
  • You can only tag your own posts. You can't tag other people's photos/videos.
  • You can use up to 30 tags on a post. If you include more than 30 tags on a single photo/video, your comment won't post.
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