About Instagram Shopping Insights

When you tag products on your posts and add product stickers on your stories, you'll be able to view insights on how people interact with your shopping content. This set of insights measures how often people view and interact with products tagged in a post or with a product sticker in a story.

  • Product Views: The total number of times people tapped on the product tag to view the product page.
  • Product Button Clicks: The total number of times people tapped on the purchase button on the product page.

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