Instagram badges are a feature which allow you to show support to creators during a live video. When you purchase a badge during a live video, a heart icon appears next to your name in the comments.
Once badges are purchased:
Badges will remain next to your name during that live.Your hearts are highlighted in the comments field during that live.Your Instagram name appears on a list visible to the creator of that live video for up to 90 days.If you ask a question during that live, your question will be highlighted to creator. If you make a comment during that live chat, your comment may be pinned by the creator. 