What are badges on Instagram?

Instagram badges are a feature which allow you to show support to businesses and creators during a live video. When you purchase a badge during a live video, a heart icon appears next to your name in the comments.

Once purchased:

  • Badges will remain next to your name during the live.
  • Your hearts are highlighted during the live.
  • Your Instagram name appears on a list visible to the creator of that live video for up to 90 days.
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