What are badges on Instagram?
Instagram badges are a feature which allow you to show support to creators during a live video. When you purchase a badge during a live video, a heart icon appears next to your name in the comments.
Once badges are purchased:
  • Badges will remain next to your name during that live.
  • Your hearts are highlighted in the comments field during that live.
  • Your Instagram name appears on a list visible to the creator of that live video for up to 90 days.
  • If you ask a question during that live, your question will be highlighted to creator.
  • If you make a comment during that live chat, your comment may be pinned by the creator.
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