Create Ads that Link to IGTV

In Ads Manager, you can create Instagram ads that link directly to an IGTV video or channel. The Call to Action on your ad will direct people to your IGTV channel or video within the Instagram app.

Before you begin

  • You need to have an Instagram account with IGTV videos.
  • If you want to create an ad that links to a specific IGTV video, that video should already be uploaded to your IGTV channel.

Create Ads that Link to IGTV

To have your ad link to IGTV:

  1. Go to Ads Manager and select +Create.
  2. Select one of the following objectives for your ad:
    • Brand Awareness
    • Reach
    • Traffic
    • Engagement: for type, select Post Engagement
    • Video Views
  3. Create your ad as usual, filling in details for your campaign, budget and schedule, audience, and optimization and delivery. Currently, only the video format is supported.
  4. When you get to the Placements options, select Automatic Placements.
    • If you select Manual Placements, make sure to include one or more Instagram Placements, such as Feed, Stories, Explore or IGTV.
  5. When you get to the Ad Creative section, you can copy and paste your IGTV URL in the Website URL box.
    • If you’ve selected the Brand Awareness, Reach or Video Views objective, you’ll need to check the box next to Add a website URL to access the Website URL box where you can paste your IGTV URL.
  6. To find your IGTV URL, go to on your computer’s website browser. Then, go to your desktop profile and click on the IGTV tab.
    • If you want your ad to link to your IGTV channel, copy the URL from the address bar.
    • If you want your ad to link to a specific IGTV video, click on that video and then copy the URL from the address bar.
  7. Now, paste the IGTV URL into the Website URL box in Ads Manager.
  8. Select a Call to Action and finish creating your ad.
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