Tag Products in Reels

Businesses and creators can tag products when they create reels on Instagram.

Before you begin:

  • You must be approved for Instagram Shopping and completed setup before being able to tag products in Reels.
  • During creation, you can tag up to 30 products or a collection to feature in your reel.

Tag Products in Reels

To tag products in your reel:

  1. Tap to select Reels or swipe to the Instagram camera and tap Reels.
  2. Create your reel. You can record your reel or upload an existing video from your phone.
  3. Tap Next.
  4. Select a cover image and add a caption. Tap Cover and slide the image at the bottom of the screen.
  5. Tap Tag Products and select the product(s) or collection you’d like to feature.
  6. Tap Done.
  7. Tap Share to publish your reel.

All products are reviewed and approved per Facebook’s Commerce Policies.

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