About Instagram Insights

Insights are only available on the Instagram mobile app.

Instagram Insights lets you learn more about your followers and about how your content performs with your audience. You can also view insights for specific posts and stories you've created to see how each performed and how people engaged with them. From your profile, you can access Insights in the Instagram app.

The following are insights you can view from the Insights tab on your profile:

  • Content: This section lets you view insights on your posts, stories, and promotions.
  • Activity: This section lets you view important insights on your profile, including Interactions (such as profile visits and website clicks) and Discovery (how many people see your content and where they find it).
  • Audience: This section tells you more about your followers and audience, including growth in follower count by day or week.

You can only view Content, Activity, and Audience insights for the past week. For posts and stories, you'll only see insights for content you've posted since you converted to a professional account.

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