About Instagram Subscription pricing
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    Creators can determine the price of their Subscriptions.
  • If a creator changes the price of their Subscription at any time, you would still continue to pay the price you signed up with.
  • If you cancel your Subscription and re-subscribe to the same creator after the Subscription price changes, you would pay the new Subscription price.
  • If you're a new subscriber, you would pay the current Subscription price.
Creators with an Instagram Subscription receive 100% of their revenue from Subscriptions purchased during an Instagram Live, minus applicable taxes and fees. Google and Apple deduct 30% of all in-app purchases in fees. Instagram currently receives no portion of in-app purchase fees.
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