What is a verified badge on Instagram?
A verified badge is a check that appears next to an Instagram account's name in search and on the profile. It means Instagram has confirmed that an account is the authentic presence of the public figure, celebrity or brand it represents. We don’t use the verified badge to endorse or recognize public figures or brands.
The verified badge is a tool to help people find the real accounts of public figures and brands, and it means we verified this is a notable and authentic Instagram account. A verified badge is not a symbol to show importance, authority, or subject matter expertise.
Once verified, you may not change the username on your account, and verification cannot be transferred to a different account. Instagram accounts that impersonate public figures or other people go against our Community Guidelines and aren’t allowed on Instagram.
Note: While many public figures verify their account on Instagram, not all public figures have verified badges .
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