How do I make the most of my IGTV content?

Promoting your content across your social media channels is the best way to drive an audience to your videos. Every IGTV video has it's own URL to make linking simple. The best way to promote your IGTV channel is to share previews on Instagram Stories. You can also use the Share to Facebook option when uploading to capture your Facebook and Instagram audiences. After you've driven people to your videos, you can keep track of how your content is performing.

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To see insights for a video you upload to IGTV:

  1. Tap to open the video.
  2. Tap (iPhone) or (Android) at the bottom of the video.
  3. Tap View Insights.

Creators can see how many likes, shares, and views their videos get, in addition they can also view their Audience Retention. This tool let's you see how long people are staying on your videos. You can see at what point in a video people left or skipped ahead. Use this tool to make adjustments to your videos, so that the next time you upload you know it'll be content your audience enjoys.

Note: Only you can see the average percent watched by viewers and the audience retention line graph.

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