Troubleshoot Viewing Insights on Your Business Profile

Insights are only available on the Instagram mobile app.

You can view Instagram Insights after you convert to a business or creator account. If you switch back to a personal account from your business or creator account, you’ll lose access to insights.

Troubleshoot viewing insights on your business profile:

  • If you're trying to view past insights: You may not be able to view past insights if you've recently converted to a business or creator account. Keep in mind that each time you switch back to a personal account, your past insights data will be erased. You'll only see insights for posts, stories and IGTV videos you've posted since you converted to a business or creator account. Also note that you can tap the drop-down at the top of the screen to choose if you want to view insights for 7 or 30 days. If you want to see all the posts, stories and IGTV videos on your account, you can tap under each content type in the “Content You Shared” section to go to the media library. Here, you can view and filter all your content by media type, reach, interactions and time frame.
  • If you're trying to view insights on content: You can view insights on your organic Instagram posts by tapping on View Insights under the specific post. If you want to view Insights on your Instagram story, you can swipe up on the story and tap the insights icon.
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