Promote an Instagram Post without a Facebook Ad Account Connection

If you're based in or intend to target audiences in the US and want to create an ad campaign that relates to credit, employment, housing, social issues or political ads, you must choose the category that best describes your ads from the Special Ad Category dropdown menu.

You can create ads on Instagram without a Facebook connection. You’ll be able to manage your promotions and view insights to track their performance within the Instagram app.

To promote your Instagram Post:
  1. Go to your profile.
  2. Tap the post you'd like to promote.
  3. Below the post's image, tap Promote.
  4. Fill in the details of your promotion by setting things like Destination (where to send people), Audience (who you want to reach), Budget (how much you want to spend daily) and Duration (how long you want your promotion to run). Tap Next once you've completed these details.
  5. To complete your promotion, tap Create Promotion under Review.

Once you've tapped Create Promotion, your promotion will be reviewed to ensure it meets our ad policies. Promotions are generally reviewed in 60 minutes, but in some instances, the review process may take longer. Your promotion will begin running after it's been reviewed and approved.

If you're having trouble promoting your Instagram content and don't have a Facebook ad account, you can get support from the ads team.

If you have a Facebook ad account, you can get support from the Business Help Center.

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