Boost an Instagram Post without a Meta Ad Account Connection
If you're based in or intend to target audiences in the US and want to create an ad campaign that relates to credit, employment, housing, social issues or political ads, you must choose the category that best describes your ads from the Special Ad Category dropdown menu.
You can create ads on Instagram without a Facebook connection. You’ll be able to manage your ads and view insights to track their performance within the Instagram app.
To boost your Instagram Post:
  1. Go to your profile.
  2. Tap the post you'd like to boost.
  3. Below the post's image, tap Boost Post.
  4. Fill in the details of your ad by setting things like Goal (what results you'd like from this ad), Audience (who you want to reach), Budget (how much you want to spend daily) and Duration (how long you want your ad to run). Tap Next (iOS) or (Android) once you've completed these details.
  5. To complete your ad, tap Create Ad.
Once you've tapped Create Ad, your ad will be reviewed to ensure it meets our ad policies. Ads are generally reviewed in 60 minutes, but in some instances, the review process may take longer. Your ad will begin running after it's been reviewed and approved.
If you're having trouble boosting your Instagram content and don't have a Meta ad account, you can get support from the ads team.
If you have an ad account, you can get support from the Business Help Center.
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