Add a Creator to a Product Launch on Instagram

At this time, Checkout on Instagram is only available to customers in the US and a select number of businesses.

For businesses using Checkout on Instagram, you can set up an exclusive product launch to release new products on Instagram. You also can add creators as approved accounts to tag your new products.

To add a creator as an approved account:

  1. Go to the Instagram App.
  2. Go to your profile and tap .
  3. Tap .
  4. Tap Business.
  5. Tap Shopping.
  6. Tap Approved Accounts.
  7. Tap Add Account and find the handle of the creator you'd like to add.
  8. Tap Add.

You've now added a creator to your approved accounts. You can suggest products to creators to feature. Once a creator has been added as an approved account, they can tag products the same way as your Instagram account.

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