Request to Add a Post to your Instagram Shop

Sellers that use Instagram Shopping can now request to use posts from public accounts in which their business has been tagged. When an account grants a brand permission to use their post, sellers can tag a product and the post will be shown on the product page for that product, Instagram Shop and Shops storefront. The permission requested through the Community Content feature explicitly grants use on Instagram shopping surfaces only. This does not grant permission to use this content on any surface outside of Instagram Shopping.

Before you begin:

  • At this time, brands may select one product to be featured in each post.
  • Posts from private accounts, posts with shopping tags, and posts with multiple brands tagged are not eligible to be featured by brands.

Request to Add a Post to your Instagram Shop

To request permission to use an account’s post for your Instagram shop:

  1. Tap on the post you’d like to feature.
  2. Tap the (iOS) or (Android) icon to open up the option menu.
  3. Select Request to Feature in Shop, you’ll be able to select a specific product from your catalog that you’d like to associate with this post.
  4. Once you’ve selected a product in your catalog, the request to the content owner will be sent automatically and a confirmation screen will appear.
  5. When you view the creator’s post, you’ll see the featured product at the bottom marked as Pending Approval.

Once a request is sent to a content creator, that user may choose to accept or decline the request. This is at the user's discretion. You may cancel or view the status of the request at any time.

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