What can I do if I see an ad I don't like?

We do our best to show high-quality and engaging ads. To hide an ad you'd rather not see:

  1. Tap (iOS) or (Android) at the top right of any ad
  2. Select Hide This

For ads you see in stories, you can tap to skip it or tap in the bottom right then select Hide Ad.

You can also opt out of seeing ads based on sites and apps off of Instagram and Facebook (our parent company) from your device's settings. If you choose to opt out of seeing these types of ads, you'll still see ads based on your activity on Instagram and Facebook. To learn more, tap (iOS) or (Android) at the top right of any ad, then select About Instagram Ads.

If we can determine that you made a choice in your Facebook ad preferences and ads settings, we'll respect your choice for the ads you see on Instagram.

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