What can I do if I see an ad I don't like?

Hide an ad

You can hide an ad you don't like by tapping (iOS) or (Android) in the top right of the sponsored post, and then choosing Hide Ad. You can also select why you don't want to see this ad (optional).

Report an ad

You can report an ad that is inappropriate or misleading by tapping (iOS) or (Android) in the top right of the sponsored post, and then choosing Report Ad. Similar to our Community Guidelines, we have Ad Policies that outline what ads are and aren't allowed on Instagram.

Adjust your device settings

To make the ads you see relevant and useful, we use information about your activity on sites and apps that are not Facebook Company Products to learn about your interests. You can opt out of seeing ads based on this information in your device settings. This setting controls the Instagram ads you'll see on the device you're using. Turning off this setting doesn't delete any data. You'll still see the same number of ads, but they'll be based on things you do on Facebook Company Products, or they may be from a specific business that you've shared your contact information with, if we've matched your profile to their customer list or if you’ve shared data with them offline.

Adjust your ad preferences on Facebook

Go to your ad preferences on Facebook to control how we use information from partners to show you ads across Instagram and other Facebook Company Products. If we can determine you've made a choice on other Facebook Company accounts that you use, we'll apply your ads preferences to them as well. To make sure your ad preferences are applied, connect your Instagram account to your Facebook account. Learn more about how advertising works on Facebook.

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