What can I do if I see an ad I don't like on Instagram?

If you see an ad you don’t like on Instagram, there are a few things you can do to remove the ad from your feed or stories, and to help influence the ads you see.

Hide an ad

To hide an ad you don't like:

  1. Tap (iPhone) or (Android) in the top right of the sponsored post.
  2. Tap Hide Ad.
  3. Below Why are you hiding this ad?, you can select from a list of options why you don’t like the ad. This will help us better guide your ad experience on Instagram.

Please note, when you hide an ad on Instagram, we’ll hide that specific ad from you.

Report an ad

To report an ad that you think is inappropriate or misleading:

  1. Tap (iPhone) or (Android) in the top right of the sponsored post.
  2. Tap Report Ad.
  3. Below Why are you reporting this ad?, select the an appropriate options to let us know why you’re reporting this ad.

Similar to our Community Guidelines, we have Ad Policies that outline which ads are and aren't allowed on Instagram. When you report an ad, it goes through our ad review system. The review process uses automated tools, and in some cases manual review, to check ads against our Ad Policies. When we confirm a violation of our policies, we'll remove the ad.

Adjust how data about your activity from partners can be used to personalize ads on Instagram

You can control whether data about your activity from partners can be used to personalize ads on Instagram through Data About Your Activity From Partners in your Settings > Ads menu. This setting controls whether we can show you personalized ads on Instagram based on data about your activity from our partners. If you turn off this setting, the ads you see may still be based on your activity on Instagram. They may also be based on information from a specific business that has shared a list of individuals or devices with us, if we've matched your profile to information on that list.

You can choose how data about your activity from partners can be used to personalize ads on Facebook and other Facebook Company Products in your Facebook Ad Preferences, but keep in mind your selections will not apply on Instagram. Learn how to update whether data about your activity from partners can be used to personalize ads on Facebook.

In addition, if you’re using Android, iOS 13 or an earlier version of iOS, you can choose not to see ads based on data about your activity from partners in your device settings. If you choose not to see ads based on data about your activity from partners, we may show you ads based on your activity on Facebook Company Products, or ads based on information from a specific business that has shared a list of individuals or devices with us, if we've matched your profile to information on that list.

Adjust your ad topic preferences on Instagram

You can choose to see fewer ads on Instagram related to certain topics through your Instagram ad topic preferences. Keep in mind, your ad topic preference selections are only applied to your ads experience on Instagram.

You can update your ad topic preferences for the ads you see on Facebook and other Facebook Company Products in your Facebook Ad Topic Preferences, but keep in mind your selections will not apply on Instagram. Learn how to update your ad topic preferences for the ads you see on Facebook and other Facebook Company Products.

Adjust other ad preference settings

Your Facebook Ad Preferences include settings that can apply to your ads experience on Instagram. These settings adjust how we use information about your activity on Facebook Company Products to show you ads that we think will be most relevant for you.

Adjusting either your Facebook Ad Preferences or your device settings won’t delete any of your Facebook or Instagram data or change the total number of ads you see on Instagram.

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