What can I do if I see an ad I don't like on Instagram?

If you see an ad you don’t like on Instagram, there are a few things you can do to remove the ad from your feed or stories, and to help influence the ads you see.

Hide an ad

To hide an ad you don't like:

  1. Tap (iOS) or (Android) in the top right of the sponsored post.
  2. Tap Hide Ad.
  3. Below Why are you hiding this ad?, you can select from a list of options why you don’t like the ad. This will help us better guide your ad experience on Instagram.

Please note, when you hide an ad on Instagram, we’ll hide that specific ad from you.

Report an ad

To report an ad that you think is inappropriate or misleading:

  1. Tap (iOS) or (Android) in the top right of the sponsored post.
  2. Tap Report Ad.
  3. Below Why are you reporting this ad?, select the an appropriate options to let us know why you’re reporting this ad.

Similar to our Community Guidelines, we have Ad Policies that outline which ads are and aren't allowed on Instagram. When you report an ad, it goes through our ad review system. The review process uses automated tools, and in some cases manual review, to check ads against our Ad Policies. When we confirm a violation of our policies, we'll remove the ad.

Adjust your device settings

To make the ads you see relevant and useful, we use information about your activity on sites and apps that aren’t Facebook Company Products to learn about your interests. You can opt out of seeing ads based on this information in your device settings. This setting controls the Instagram ads you'll see on the device you're using. Turning off this setting doesn't delete any data.

Keep in mind, you'll still see the same number of ads. The ads you see will be based on your activity on Facebook Company Products, or they may be based on information from a specific business that has shared a list of individuals or devices with us, if we’ve matched your profile to information on that list.

Adjust your ad topic preferences on Instagram

You can choose to see fewer ads on Instagram related to certain topics through your Instagram ad topic preferences. Keep in mind, your ad topic preference selections are only applied to your ads experience on Instagram.

You can update your ad topic preferences for the ads you see on Facebook and other Facebook Company Products, but keep in mind your selections will not apply on Instagram. Learn how to update your ad topic preferences for the ads you see on Facebook and other Facebook Company Products.

Adjust other ad preferences on Facebook

Your Facebook Ad Preferences include ad preferences that do not apply to your ads experience on Instagram, but apply to your ads experience on Facebook and other Facebook Company Products.

Your Facebook Ad Preferences also include other settings which do apply to your ad experiences on Instagram, including how we use information from partners to show you ads. If we can determine you've made a choice in your Facebook ads preferences, we'll apply that choice to your ads on Instagram as well. To make sure your ad preferences are applied, connect your Instagram account to your Facebook account.

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