If you see an ad you don’t like on Instagram, there are a few things you can do to remove the ad from your feed or stories, and to help influence the ads you see.

To hide an ad you don't like:

Please note, when you hide an ad on Instagram, we’ll hide that specific ad from you.

To report an ad that you think is inappropriate or misleading:

Similar to our Community Guidelines, we have Ad Policies that outline which ads are and aren't allowed on Instagram. When you report an ad, it goes through our ad review system. The review process uses automated tools, and in some cases manual review, to check ads against our Ad Policies. When we confirm a violation of our policies, we'll remove the ad.

You can control whether data about your activity from partners can be used to personalize ads on Instagram through Data About Your Activity From Partners in your Settings, then Ads menu. This setting controls whether we can show you personalized ads on Instagram based on data about your activity from our partners. If you turn off this setting, the ads you see may still be based on your activity on our platform. They may also be based on information from a specific business that has shared a list of individuals or devices with us, if we've matched your profile to information on that list.

You can choose how data about your activity from partners can be used to personalize ads on Facebook and other Meta Company Products in your Facebook Ad Preferences, but keep in mind your selections will not apply on Instagram. Learn how to update whether data about your activity from partners can be used to personalize ads on Facebook.

In addition, if you’re using Android, iOS 13 or an earlier version of iOS, you can choose not to see ads based on data about your activity from partners in your device settings. If you choose not to see ads based on data about your activity from partners, we may show you ads based on your activity on Meta Company Products, or ads based on information from a specific business that has shared a list of individuals or devices with us, if we've matched your profile to information on that list.

You can choose to see fewer ads on Instagram related to certain topics through your Instagram ad topic preferences. Keep in mind, your ad topic preference selections will apply across your Facebook and Instagram accounts if you have linked them. If you have not linked your accounts, learn how to update your ad topic settings, you can learn how to update your ad topic settings for the ads you see on Facebook and on other Meta Company Products.

Your Facebook ad preferences include settings that can apply to your ads experience on Instagram. These settings adjust how we use information about your activity on Meta Company Products to show you ads that we think will be most relevant for you.

Adjusting either your Facebook ad preferences or your device settings won’t delete any of your Facebook or Instagram data or change the total number of ads you see on Instagram.