Instagram Help Center

Creators will always have complete control of whether a business can promote your branded content post. You have to give permission before businesses will see the option to promote your branded content posts. Additionally, you can always archive the post, so you have control whether or not the post appears on your profile.

Before you begin:

• Make sure your Instagram app is up to date

To allow a business partner to promote:

1. Create a post.
2. On the screen where you write a caption, tap Advanced Settings.
3. Tag your business partner using the Branded Content tag.
4. Tap Allow Business Partner to Promote .

Your business partner can now promote your branded content post in Ads Manager. Note: You can only tag one business partner per branded content post, though you can work with more than one business partner.