What's the eligibility criteria for shopping on Instagram?

  • Your Instagram account must be converted into a business profile
  • You must have a product catalog associated with a shop on Facebook
  • You must sell eligible physical goods
  • Currently, you must be located within the US

If you use Shopify or BigCommerce, you can easily set up a shop on Facebook through those platforms. Otherwise, a shop on Facebook can be set up directly on a Facebook Page.

Was this information helpful?