Why can’t I sell in Instagram Direct?
The ability to sell in Instagram Direct is rolling out over time. If you can’t sell in Instagram Direct right now, please check back soon.
This feature is only available to participating sellers who use business accounts or creator accounts and sell items in an eligible category. If you don't see your merchant category when signing up to sell, your items may be unable to be sold in Instagram Direct. Learn about other ways you can sell on Instagram.
Please note that you must be at least 18 years old to sell in Instagram Direct.
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